The company was founded in 2001 by Sebastian Pole and Tim Westwell. The business is based in Bristol and works with over 5000 growers across the world, employing over 70 people in the UK and the products are sold in over 40 countries. Pukka Herbs is a totally organic businesses (certified by the Soil Association).
Pukka describes its inspiration as Ayurveda. All products are free from synthetic flavours and colouring.
The company actively seeks Fairtrade and FairWild certified ingredients for its products and FSC certified materials for its packaging. It invests in climate change and resource conservation projects.